Andrew James Moore
Product Leader
Deep in product and design, wide enough in development to get close and hands on with code. I'm at my best in the scrappy, undefined parts of product management: no playbook, no clean handoffs. Just figuring it out, solving customer problems, and shipping.
Work
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Samdesk · Product Design Lead
Samdesk is an AI-powered platform for real-time risk detection and situational awareness. I work across product management and design: customer discovery, prototyping, and shipping, from roadmap to execution. On a small team like samdesk, that means my judgment and taste directly shape product direction.
Product Designer, 2022 – 2025
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CPA Alberta · Web Content Manager
Owned digital platforms for a provincial professional association end to end: UX strategy, information architecture, front-end development, CMS builds, and the interface copy. Restructured high-traffic member environments to cut friction in navigating complex content.
Communications Officer, 2013 – 2016
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Earlier · Communications Advisor
Various communications advisor roles in government and non-profit: policy writing, media relations, interviewing, research. Work that still shapes how I approach product today.
Focus
Discovery and domain research, defining success metrics and data-informed prioritization, roadmap ownership, stakeholder alignment and communication, unblocking engineers, 0 to 1 product work.
Design systems and governance, interaction design for complex workflows, prototyping in code, accessibility (WCAG), interface copy and content strategy.
AI, OSINT, security, defense and government workflows, complex high-stakes B2B SaaS.