Andrew James Moore
Product Design Lead
Product builder with a background in design and hands-on development. I bring structure to ambiguity through clear problem definition, prototyping in code, and disciplined execution.
Work
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Samdesk · Product Design Lead
Samdesk is an AI-powered platform for real-time risk detection and situational awareness. I work across product management and design: customer discovery, prototyping, and shipping, from roadmap to execution. I bring a developer's perspective to scoping work and weighing technical tradeoffs with engineering, while partnering with executive leadership to shape product direction.
Product Designer, 2022 – 2025
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CPA Alberta · Web Content Manager
Owned digital platforms for a provincial professional association end to end: UX strategy, information architecture, development, CMS builds, and interface copy. Restructured high-traffic member environments to cut friction in navigating complex content.
Communications Officer, 2013 – 2016
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Earlier · Communications Advisor
Various communications advisor roles in government and non-profit: policy writing, media relations, interviewing, research. Work that still shapes how I approach product today.
Focus
Discovery and domain research, defining success metrics and data-informed prioritization, roadmap ownership, stakeholder alignment and communication, unblocking engineers, 0 to 1 product work.
Design systems, interaction design for complex workflows, hands-on development from prototype to implementation, API integration, accessibility (WCAG), interface copy and content strategy.
AI, OSINT, security, defense and government workflows, complex high-stakes B2B SaaS.